The position on which your advertisement appears depends on the amount of money you've bid on for the terms that you have selected in your account, and it depends on the budget you have input into Adwords. Using Google Adwords marketing, you get a quality score as well.
If you pay Google more money in order to get a click, then you should expect to pay more money out everyday for your and the higher your ad's position will be in the results page. When somebody has a higher quality score than you, they can have a higher position than you and actually will pay less than others.
This score is based on a few factors as follows here. One element that factors in to Google marketing and the quality score is the CTR or "Click-Through-Rate." This figure is the percentage of times that your ad gets clicked on, relative to how many times your ads were shown. If you make your advertisements relevant, eye-grabbing and successful at getting traffic, then you will enjoy a higher position.
A second element that you need to factor in if you are going for Google marketing is to look at your entire CTR for your account. If your CTRs are high for every one of your campaigns, then you will have a higher-than-average score.
One factor that your quality score from Google will depend on is the quality of your landing page. This is the page that your visitors land on once they click through your ad. If your page is relevant to the keyword you're bidding on, then you should expect a higher score. If you have not made sure this is the case, then your out-of-context and keyword selection will hurt your overall score and ad placement.
A third element that counts for or against your quality score from Google Adwords marketing results from how your ad fits in with the search terms. So if your ad is not relevant to the search terms, then this can hurt your overall quality score as you might expect. On the other hand, if your ad seems to be related to the search terms in terms of SEO, then your quality score will reflect that.
When you consider these factors carefully, you have a better chance of success - but Google doesn't say what else is factored in. This is why Google Adwords marketing is not an exact science. You ought to become familiar with the professional tips that will help your campaign to succeed before you try your hand at Adwords. It might even be a great time for you to get software that can uncover the profit-making, low-cost-per-click keyword phrases in your niche.
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